What is often a feature of the offering price during the initial public offering process?

During the initial public offering (IPO) process, it is common for the offering price to be set below the true value of the security. This strategy is often employed to create an incentive for investors to purchase the shares. By setting the offering price lower than the perceived market value, the issuing company can ensure that there is sufficient demand for the stock, which can result in a successful launch and the stock price potentially rising once it begins trading in the secondary market.

This approach helps to build momentum and can lead to a positive perception of the IPO. If the shares perform well and the price appreciates quickly after the offering, it can create a demand-driven excitement around the stock, enhancing the company's reputation and potentially leading to greater investor interest in future offerings.

Additionally, setting the price below true market value can help in managing the volatility often associated with the initial trading period, providing a buffer against early declines that could deter potential investors. Thus, this strategy serves both to attract initial investors and to support a stable market debut for the firm’s shares.